Chatbots and Virtual Assistants are slowly making their way towards becoming the modern consumer’s first touchpoint towards interaction with a brand. From providers of information to reliable automation that assists consumers with their queries to become the front face of the company, Chatbots have evolved significantly over the years, making strides towards intelligence and self-governance.
In addition to being automation capable of solving problems on a real-time basis, chatbots have also become an incredible tool in engaging and keeping a consumer interested in the brand. Unique chatbot experiences are sought and cherished by its users.
There are a number of strategies that can be employed to significantly increase chatbot engagement. Two of the most common ways for going about this is to either create a sense of curiosity in the consumer or create touchpoints that surprise and delight the end-user. Both these ways significantly increase chatbot usage and often serve as the foundation on which other strategies are integrated. Here are a few other ways you can make your chatbots more interesting.
Build Chatbots that learn
A chatbot that is personalized to suit the needs of the user it is talking to is always preferred to a chatbot that seems distant. The trick here is to surprise and delight the consumers by allowing the chatbot to learn from its conversations and adopt a pattern that is more likable to the user. One of the best strategies you can adopt is measuring the retention rate of the chatbot. Since the chatbot learns, adapts, and reacts in certain ways to certain target groups, it is possible to analyze these chatbots with higher retention rates and obtain the factors that would allow you to create a unified and delightful experience for all your consumers.
The most common complaint that chatbots receive is about their repetitive and stale experience every time a consumer gets a chance to interact with them. Chatbots are expected to learn and improve to offer a more refined yet fresh experience every time the user comes in touch with them. A chatbot that is centered around ease and comfort with a pinch of fresh engagement can go a long way in removing the monotony that users often find themselves complaining about. Intermixing various interactive options such as gifs, emoticons, banter, and quips in between wait times, suggestions, or predictions of what the user might also like are strategic ways that can guarantee positive engagement. A chatbot’s flow of conversation must always inject a feeling of curiosity into the user’s minds and make them wonder what else said bot can do.
Gamification of Functions
Gamification of your chatbot can be a powerful incentive if used in the right way. It also relies heavily on the purpose that your bot has been created to achieve and provide entertainment or information that might be of use to the consumer. If the main purpose of your chatbot is to provide information or instill habitual patterns to its users, then gamification might be an added bonus to go about it.
Gamification can be as complex as a quiz based on the previous information to reap rewards such as virtual medals, certificates, or even gift coupons. They can be as simple as giving the user a celebratory GIF. Another good strategy would be the ‘claiming’ of daily rewards or the announcement of special, limited bonuses only available during a very short period of time. Other forms of gamification could include the display of a competitive scoring of friends, point-based level up, and a reward system. The goal here is to ultimately make the consumer keep coming back for more.
Another brilliant strategy to increase engagement is to allow the chatbot to encourage the user’s to spend more time with it. This can be achieved through prompts and questions on the topic of conversation that would naturally pique the user’s curiosity. Chatbots that deliver seasonal, or daily content can end with a tease or short glimpse of the next day’s content to influence the return of the user or consumer. Chatbots can also suggest similar topics of conversation to the user to continue to engage them.
Humanizing the chatbot is one of the best ways to instill a sense of familiarity and trust with the users. A study by eMarketer revealed that respondents always preferred to communicate with a real person in a choice between a chatbot and the latter. Building a chatbot interface with human-like characteristics: name, display image would make the consumers feel like they are talking to a real person and would overall increase user engagement.
Grab the User’s Attention with Push Notifications
A chatbot or virtual assistant can be a game-changing asset in building a user-friendly brand. But it can only be helpful if the visiting users notice and use it.
Push Notifications, whether on mobile or desktop browsers will help grab the attention of users almost immediately. A popup hook accompanied by a notification sound may help redirect the user’s attention towards the chatbot and therefore prompt them into using it to help assist them better.