In today’s world, technology is entwined in all parts of personal lives and business fruitions. Marketing landscape, being one part of it, is transforming at a rapid pace with the changing industry dynamics. Today, marketers are adopting technology to develop comprehensive solutions & systems, to manage the massive scale & complexity of modern marketing. Technology initiatives like programmatic ad buying, chatbots, machine learning and analytics are helping advertisers to improve RoI by analyzing the changing user behavior.
Nineleaps is contributing towards building world-class products to solve age-old marketing problems and coming up with new avenues to help marketers gain better return and increase customer acquisition.
Typically companies struggle in monitoring and evaluating the performance of ads displayed on various websites in the public domain.
The solution was to automate the ad scheduling process based on the targeting criteria and track impressions. After analyzing and evaluating campaigns, a feedback loop was implemented to boost the best performing ads.
